Brand Identity

Voice & Tone

Brand personality, tone variations, and verbal communication guidelines for consistent voice across all Ontopix communications.

Production

The Ontopix voice system defines our brand personality and how it adapts across different contexts and channels. From marketing to documentation to AI voice agents, this system ensures consistent, authentic communication.

Brand Voice Traits

Knowledgeable

ExpertNovice

Methodical

RigorousCasual

Approachable

FriendlyDistant

Direct

BluntEvasive

Confident

AssertiveUncertain

Fun

PlayfulSerious

Tone by Context

Marketing & Sales

Website copy, landing pages, promotional materials, social media

Formality
50%
Enthusiasm
70%
Technicality
30%

Technical Documentation

API docs, guides, tutorials, READMEs, technical specifications

Formality
70%
Enthusiasm
30%
Technicality
80%

User Interface

App copy, buttons, labels, tooltips, error messages, empty states

Formality
50%
Enthusiasm
40%
Technicality
40%

Customer Support

Help articles, support tickets, chat, email responses

Formality
50%
Enthusiasm
40%
Technicality
50%

Legal & Compliance

Terms of service, privacy policy, contracts, compliance docs

Formality
90%
Enthusiasm
10%
Technicality
60%

Internal Communications

Team updates, internal docs, Slack messages, meeting notes

Formality
30%
Enthusiasm
50%
Technicality
60%

Commercial Documents

Proposals, contracts, quotes, invoices, business correspondence

Formality
70%
Enthusiasm
40%
Technicality
50%

Writing Guidelines

Use active voice

high

Be concise

high

Use simple words

high

Avoid jargon unless necessary

medium

Use contractions naturally

low

Address the reader as 'you'

medium

Brand Identity

AI that understands your business before transforming your customer service

Logos

A comprehensive logo system with multiple variants optimized for different contexts and backgrounds. Each variant is designed for specific use cases, from web headers to app icons to loading animations.