Voice & Writing
Speech Guidelines
Pronunciation, pacing, and verbal communication guidelines
Production
Guidelines for verbal communication, including pronunciation, pacing, and text-to-speech (TTS) applications.
Pronunciation
Brand Name
| Aspect | Value |
|---|---|
| Text | Ontopix |
| IPA | /ɒnˈtɒpɪks/ |
| Phonetic | on-TOP-iks |
| Emphasis | second syllable |
Don't:
ON-to-piks→ Emphasis should be on TOP, not ONon-to-PICKS→ It's -piks, not -picks
Product Names
| Product | Phonetic | Emphasis |
|---|---|---|
| Audibot | AW-di-bot | first syllable |
Technical Terms
| Term | Phonetic | Notes |
|---|---|---|
| OKLCH | oak-L-C-H | Spell out as letters after 'oak' |
| API | A-P-I | Spell out, never 'appy' |
| CLI | C-L-I or command line | Spell out or use full phrase |
| GDPR | G-D-P-R | Always spell out |
| SOC 2 | sock two | SOC as word, 2 as number |
| ISO | EYE-so | Pronounced as word, not spelled out |
Pacing
| Setting | Value |
|---|---|
| Rate | moderate |
| Words per Minute | 150 |
Conversational pace, not rushed but not slow
Pause Durations
| Context | Duration |
|---|---|
| After Heading | 0.5s |
| After Sentence | 0.3s |
| After Paragraph | 0.8s |
| After Section | 1.2s |
| Before Important Term | 0.2s |
| After Important Term | 0.3s |
| Before Code | 0.5s |
| After Code | 0.5s |
| Thinking Pause | 0.3s |
By Context
| Context | Rate | WPM | Notes |
|---|---|---|---|
| Presentation | slightly slower | 130 | Allow audience processing time |
| Demo | moderate | 140 | Match action to narration |
| Support_call | adaptive | - | Match customer's pace |
| Tts | moderate | 150 | Clear enunciation |
Intonation
Guidelines
- Maintain conversational rhythm
- Avoid monotone — vary pitch naturally
- Rise slightly for questions
- Fall for statements and conclusions
- Emphasize key terms and brand names
Patterns
| Type | Pattern |
|---|---|
| Statement | Neutral to slight fall at end |
| Question | Rise at end |
| List | Rise on items, fall on final item |
| Emphasis | Slight pause before, slower delivery |
TTS Guidelines
General
- Maintain conversational rhythm
- Avoid monotone — vary pitch naturally
- Pause before and after important terms
- Pronounce brand names correctly
Technical Content
- Slow down slightly for code or commands
- Spell out short variable names
- Read URLs as 'example dot com'
- For file paths, use 'slash' between segments
- Say 'at sign' for @, 'underscore' for _
Code Reading
- Read function names in camelCase as separate words (get user → 'get user')
- Say 'equals' for '=', 'arrow' for '=>'
- Describe code structure rather than reading syntax verbatim
- Focus on what the code does, not exact syntax
AI Voice Agents
AI agents representing Ontopix should align with brand voice while adapting to the conversational nature of voice interactions.
Adaptations
- Slightly more enthusiastic than written tone
- More frequent acknowledgments ('Got it', 'Sure', 'I understand')
- Natural filler words acceptable ('So', 'Now', 'Let me')
- Confirm understanding before proceeding
- Offer to clarify or repeat when helpful
Restrictions
- Never impersonate a specific person
- Always identify as AI when directly asked
- Don't claim emotions or experiences
- Be honest about limitations
Greeting Patterns
"Hi, I'm name, Ontopix's AI assistant. How can I help?" "Hello! I'm here to help with context. What can I do for you?"